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Rating: 98%
This book is a must-have for writers, especially self-published and indie authors. It is especially helpful for those who are just starting off. Experienced writers should have gained some of this knowledge through experience, but this book still can be helpful even for the experienced. Joanna is a good example of someone making it as an indie author, as she has done well for herself. She has a lot of knowledge of the marketing world and knows what she is doing.
I don’t think it can be stressed enough for how hard it is for a writer to make it these days. I have come across a lot of indie authors who have written several books and haven’t made it very far. However, perhaps they aren’t following some of the key points in this book. I started to follow more of the key points in this book, and it does seem to be helping. I just started, so I am still a long shot from making big bucks through writing.
The book is organized into five sections. The first section has to do with getting the right mindset and preparing yourself to market your book. The second section is about getting your book seen on the internet by the use of keywords and other methods. Part three is short-term marketing, which is where she talks mostly about paid advertising. The fourth part is about long-term marketing using such things as E-mail and social media. Finally, she discusses coming up with a marketing strategy for yourself.
I love her concept of social karma, and it does work well. I always find it a good idea to promote other people’s books through social media. In my experience, others seem to be drawn to people who are promoting other people.
Joanna does specifically stress some of the more important techniques in the book and even has a list toward the end of the essentials that need to be done. There is also a list of questions that you can ask yourself if you feel like the marketing isn’t working in your favor.
The book is well organized and easy to understand. I would say it is one of the best books out there when it comes to marketing your book. I have been following her main points and am starting to meet some success.
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